The release date for the English version of 'Purple Cow: Transform Your Business by Being Remarkable' by
Seth Godin is May 2003. If you enjoy this novel, it is available for buy as a paperback from Barnes & Noble or Indigo, as an ebook on the Amazon Kindle store, or as an audiobook on Audible.
The Wall Street Journal and Business Week Bestseller that went viral.
Either you or you're not a Purple Cow. Either you're extraordinary, or you're not. Make a decision.
What do you lack that Starbucks, JetBlue, Krispy Kreme, Apple, DutchBoy, Kensington, Zespri, and Hard Candy have? How do they blow away previous tried-and-true companies with their astounding growth and ability to defy critics?
It's a fact that the tried-and-true "P"s that marketers have been using for decades to draw attention to their products—pricing, publicity, and promotion, to start—no longer work. A very significant 'P' has to be added to the list. Purple Cow is it.
Once you've seen one, two, or 10 cows, they become monotonous. However, a purple cow—now that would be something. Purple Cow speaks of something extraordinary, something illogical, thrilling, and just unreal. Consumers see a lot of uninteresting products—many brown cows—every day, but you can be sure they won't forget a purple cow. Furthermore, you cannot add it as a marketing feature to your product or service. Purple Cow comes naturally. Either it's integrated right in, or it's not. Clearly.
In his book Purple Cow, Seth Godin exhorts readers to infuse their work with a Purple Cow in order to produce really noteworthy work. It's a credo for marketers who want to contribute to the development of items that are first worthy of marketing.
As stated on Amazon.com