The release date for the English version of 'The Lean Startup' by
Eric Ries is Jan 2011. If you enjoy this novel, it is available for buy as a paperback from Barnes & Noble or Indigo, as an ebook on the Amazon Kindle store, or as an audiobook on Audible.
Most businesses fail. However, a lot of those mistakes are avoidable. The Lean Startup is a novel methodology that is gaining global traction and revolutionizing the way businesses are established and new products are introduced.
According to Eric Ries, a startup is any entity committed to inventing something new in the face of great uncertainty. This is true whether you're a gathering of seasoned experts in a Fortune 500 boardroom or just one guy in a garage. Their shared goal is to cut through the mist of uncertainty and find a viable route to a long-term company.
Businesses that use the Lean Startup methodology are more adept at using human creativity and are also more capital-efficient. It draws inspiration from lean manufacturing principles and is based on "validated learning," fast scientific experimentation, and several counterintuitive techniques that reduce the time it takes to develop new products, measure real progress instead of vanity metrics, and discover what the needs of customers are. It gives a business the flexibility to change course quickly, modifying plans minute by minute and inch by inch.
The Lean Startup gives company owners of all sizes a method to continually test their vision and make necessary adjustments before it's too late, all without spending time on complex business strategies. In a time when businesses must innovate more than ever, Ries offers a scientific method for founding and running profitable firms.